The Blog for GW Pens

A peek at what we make

Bump Day #1: Wendy Conrad Art

Bump Day is for a crafter from Etsy to offer up some advice and hopefully get some karma in the form of a little bump in recognition. If you have advice to offer and would like to be featured please convo me via

This week’s Top 5 Suggestions (Plus a bonus suggestion!) are from Wendy Conrad Art. Through her shop, she offers original paintings, matted photography and hand made cards. Wendy also has an Art for Animals section that she has linked to charities. Please stop by her shop and take a look, you won’t be disappointed.


Wendy’s work on Flickr

No more interruptions- on to the advice.

5 Tips for Crafters/Artists by Wendy Conrad

1) Stay Organized!

If you’re anything like me, this is the most important tip and one that I am constantly struggling with. Organization can save you loads of time, which in turn will save you money. Organization is not the same as being neat… you can have everything put away and still not be organized. Know where your supplies are and keep them accessible for when you are working. If you do online business, have a separate area for shipping and keep those supplies organized as well. Don’t limit the organization to just your physical working areas. Keep a calendar with daily and weekly goals for marketing and creating. When I am not disciplined about keeping myself organized, everything suffers!

2) Scream from the rooftops!

This is another one I struggle with. People who create things tend to have a hard time being their best advertisement. But in order to get your name out there you have to be able to talk about your craft/art with confidence. If you don’t believe in your work, why should anyone else?

3) Provide valuable customer service.

This is one that I think is a lost art, at least in our country. Being able to sell your work is not just about making things and being creative; it’s about providing a valuable overall experience. People appreciate extra touches and it will help them remember you in the future. Most of the time it doesn’t have to cost a lot of money to make a sale special.

4) Don’t put all your eggs in one basket.

This is a pitfall that I think is easy to fall into. Setting up shop with a few things on-line and waiting is not going to make you rich. Working on and off line in many venues is the best way to start out. If a few become more successful than others the less successful venues can fall away.

5) Don’t under-price your work!

I am guilty of this one, as well. You must take into account your materials & YOUR TIME (including listing time if you are selling online). There is no magic formula, but doing a little research will arm you with the knowledge you need to make better pricing decisions. And then provide value for the money! If you are making quality items, people will be willing to pay extra.

BONUS TIP: Always look for ways to improve!

Even if everything is going fabulous, keep looking for ways that you could do things better. Whether it be taking better photos of your work for a portfolio or online shop, or less expensive packaging materials, there is always room for improvement.


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This entry was posted on September 17, 2008 by and tagged , , , , , , .
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